I was almost ready to throw in the towel on my Dunkin project, but then, during COVID, I couldn't help but notice how everyone was turning into a bit of a homebody, just like Homer from the Simpsons. I mean, think about it – Homer loves his donuts and lounging around at home, and with everyone stuck at home, it hit me: why not bring Homer into the mix for this campaign? It just seemed like the perfect fit.
Problem
Over the past decade, Dunkin' Donuts has shifted its focus to coffee, becoming more known for their brews than their donuts.
Solution
Use Homer Simpson known donut lover to remind consumers of how good the donuts are.